What are missed internet registrations costing you in commission?
On average, it takes 31 leads to get an accepted offer so why are so many estate agents ignoring portal leads? Perhaps Agents can’t cope with the sheer volume? Or perhaps they just can’t process them effectively.
With 57% of leads arriving out-of-hours there is the potential to miss a huge amount of opportunities. Whilst you are reading this, hundreds of registrations are being received by Agencies.
So how much do you really know about internet registrations? To get a clearer understanding, Reapit explored the trends and differences in how and when these were generated. In the largest study of its type, we reviewed registrations that were being automatically imported into Reapit’s RPS software across our client base from the big 3 portals: OnTheMarket, Rightmove and Zoopla. So, what did we discover?
We already know that over half of enquiries arrive out-of-hours. Are you geared up for the busiest times of the week?
It’s evident that internet enquiries are coming in 24/7 with many of the busiest periods occurring outside of normal working hours*. It may surprise you to know that Monday evening after 9pm was the busiest hour of the week. Many of these busy periods are when agent offices are traditionally closed and a timely human response is not possible.
So, are you prepared for the busiest times during the day – or indeed the night?
In this detailed – albeit scary looking – chart, we look at the total breakdown of internet enquiries received as a percentage of total enquiries, hour by hour, throughout the week, with green representing quieter periods and red representing peak times.
There is no service like self-service
With the number of leads arriving when agents typically aren’t in the office, just what does this represent in terms of missed opportunity? Living in a digital age, we have come to expect an almost immediate response to our enquiries – if we don’t get one we will go elsewhere very quickly. Online agents appear ahead of the game with features like online booking and automated responses to other requests. Customers, with ever busier lives, are responding positively to this shift to ‘self-service’.
So how do traditional agents compete by responding instantly?
With RPS, Reapit’s customers can compete with integrated on-line tools such as our fully customisable autoresponder, Property Pulse. This ensures they can provide an instant and tailored response to all enquiries – regardless of the time of day or night! You can find out more here.
Download the Report today and get an independent insight into how the Portals really compare.
* For the purposes of this research, normal working hours are defined as Monday to Saturday 9am – 6pm.