Penyards Country Properties, the regional firm which went into administration earlier this year owing over £1m, has rebranded as Domum.
The domain, domum-property, was registered in August by Paul Grant of No 17 Marketing – the firm that bought Hampshire-based Penyards out of administration in May in a pre-packaged sale.
It was said at the time of the sale that the name Penyards would not disappear. The firm, which was founded by Graham and Lisa Evans, had eight branches serving parts of Hampshire, Dorset and Wiltshire, and was a prolific advertiser in local newspapers.
The sale was handled by administrators Begbies Traynor, which sold the firm and its assets for £180,000 to No 17 Marketing. The new owners did not take on the debts of Penyards, which included £322,000 owed to HMRC, £232,000 owed to Lloyds Bank and £131,000 owed to newspaper publishers Newsquest.
Paul Grant is also managing partner of law firm Bernard Chill & Axtell.
After the pre-pack sale, No 17 Marketing traded as Penyards, with advertising stating that the company was in partnership with Bernard Chill & Axtell.
Yesterday, Grant confirmed to EYE that Penyards has now rebranded.
He said: “We were limited under the Penyards name, because the firm only handled sales. As Domum, the business offers sales, lettings and property management.
“The name is Latin for ‘house’, and the word also has close associations with Winchester.”
He added that Mr and Mrs Evans have no connection at all with the business.
Domum’s site says it has seven offices, all in Hampshire.
It is currently advertising its fees for instructions of £1.5m-plus at between 0.75% and 1.25% plus VAT – which, on a £1.5m property would range from £11,250 (£13,500 with VAT) to £18,750 (£22,500 with VAT).
On homes worth between £401,000 and £750,000, its fees are between 0.6% and 0.95% plus VAT.