A number of estate agents from high profile firms, including Knight Frank, Hunters, Carter Jonas and Arun Estates, attended an event exploring low-cost, high-impact digital marketing strategies.
The event was put on at Google’s central London headquarters on Tuesday, jointly by live chat service Yomdel and digital marketing specialists the Fountain Partnership.
The programme included sessions from Yomdel founder Andy Soloman, Fountain’s head of digital Alice Rose, and Roxanne Brownlee from Google, who spoke on how to future proof a business in a changing landscape.
The event was exclusively invitation-only, and attendees, besides being able to visit the impressive Google HQ, went away with ideas on how to carve out competitive advantage and maximise return on investment through digital strategies.
Soloman said: “Yomdel and Fountain began working together on EweMove in 2014, and since then we have developed unique approaches to generating quality traffic and then turning that traffic into high-converting new business opportunities.
“It’s a complete no-brainer for any business – invest in getting the right clicks as well as ensuring you also put in place the ability to maximise conversion.”