Agents Anscombe & Ringland in London, and Russell, Baldwin & Bright in Hereford and Wales, are to rebrand to Chancellors.
Both are already a part of the Chancellors Group.
The aim is to unite the Chancellors Group under one brand.
Robert Scott-Lee, group managing director, said: “At Chancellors, Anscombe & Ringland and Russell, Baldwin & Bright have been one company under independent private ownership since 1996.
“This will continue to be the case, but as a unified brand under the Chancellors umbrella we believe we will be able to provide bigger and better resource to our branches in order that they can further enhance their offering to the local communities in which they trade.”
The rebrand starts this week.