Online agent eMoov was yesterday told in no uncertain terms to take down pictures from its site that had been used without the permission of the agent selling the property, Savills.
A different item on the eMoov site yesterday featured a Foxtons property, complete with photographs which may belong to Foxtons – and the suggestion that the seller should have used eMoov.
The Savills property was Margaret Thatcher’s former home, which has had extensive media coverage, notably in the Telegraph.
The eMoov feature, by Emma FitzGerald, carried a number of pictures of the £30m property in Chester Square, Belgravia.
Lady Thatcher owned it from 1991 until her death in 2013.
The article referred to the property’s major refurbishment but did not say which agent was handling its sale.
In fact, the property is on the market with Savills – a traditional agent, not an online business.
The pictures on the eMoov site accompanying the article were all from Savills – and used, says Savills, without their permission.
Emoov was yesterday told by Savills to remove them.
A spokesperson for Savills told EYE: “We take any breach of copyright very seriously and will not hesitate to act.”
By yesterday afternoon, the Savills pictures had been removed and replaced with what looked like pictures from a newspaper or press agency.
In the other article on the eMoov site, the property featured has also had national newspaper coverage, with the home being just ten feet wide.
Again, the piece features a number of photographs.
This time, the article does acknowledge that the property is on with another agent – Foxtons.
The article concludes: “Unfortunately this seller has listed [with] Foxtons so will have to pay around 2.4% on completion, that’s £19,200 in fees alone!
“If they had sold with us, we could have saved them £18,605!”
A spokesperson for Foxtons declined to comment.