From today, online estate agent HouseSimple.com will become a no sale, no fee only agency. It has now made the change on its website, which started off today by displaying fixed fees from £695, and no sale, no fee £1,495.
It says it has taken the decision to simplify its proposition to customers, and move away from the pay upfront model favoured by other online estate agents.
Sellers will now pay a fixed fee of £995 (including VAT), with no conveyancing tie-ins, on completion of a sale.
This fee compares favourably with the 1% to 2% commission typically charged by high street agents on sale of a property, which can leave homeowners facing bills running into the thousands of pounds, said HouseSimple in this morning’s announcement.
HouseSimple has been offering customers a no sale, no fee payment option, alongside paying a fee upfront, since January 2016.
The statement said that vendors will continue to receive a complete estate agency service through HouseSimple. The service includes a visit from a Local Property Expert, professional photography, floorplans and valuation guidance. HouseSimple will also still manage the negotiations and sales progression through to completion.
HouseSimple CEO Sam Mitchell said: “At Housesimple, every single person in our organisation has a laser beam focus on selling properties. We also want to provide real clarity of proposition for our customers and believe the best way to do this is to offer one simple proposition.
“This ensures we are completely aligned with our vendors’ objectives.
“We also want to provide exceptional value to our customers, which is why we’ll be offering this service for just £995. It’s time for the online agents to show they are great at selling properties and we strongly feel that the pay upfront model doesn’t align businesses with their customers’ goals.
“We are excited about this change to the service we offer, as well as committed to supporting the customer all the way through their selling journey, beyond just listing their property, all the way through sales progression to a successful completion.”
Mitchell, formerly head of lettings at Rightmove, took up his current role in January this year – and has now made his mark.
Other online agents do offer no sale, no fee options with a notable exception being Purplebricks.