The new owner of Humberts has been announced.
The buyer is a holiday lets business called Natural Retreats.
The sale was handled by business recovery and restructuring business Begbies Traynor. All of Humberts’ business has been included in the sale, but the price has not been disclosed.
Managing director Ian Westerling will stay with the business, and the jobs of current staff are safeguarded.
Some 50 employees earlier lost their jobs before the firm went into administration.
The deal was negotiated as part of a pre-pack sale of the business by joint administrators Paul Wood and Simon Haskew. The brand, Humberts, is to be preserved.
Westerling said: “Following a very competitive bidding process, we are absolutely delighted that Natural Retreats group of companies and investors has decided to purchase Humberts.
“For us, the business is a perfect fit and there will be mutually beneficial crossovers.
“We have a shared vision of ensuring exemplary customer service, innovative use of prop tech, and already have complementary business streams.
“We are extremely excited about the potential and we look forward to the company’s future as it embarks on its next stage of its journey.”
Natural Retreats was founded by CEO Matt Spence in 2006 after he developed his first holiday let location on his family’s farm.
Since then the business has expanded both in the UK and in the USA.
It has over 1,000 hand-picked properties across the countries on their books.
Spence said: “It’s business as usual for Humberts. The company remains at the heart of the community across the UK where we’re looking forward to building on our existing relationships and forging new ones.”