October 11, 2017 at 00:03 #48175
In his recent interview, Zeus Capital Research Director, Robin Savage, states among other ‘interesting statistics’ that PurpleBricks are now “the largest UK estate agent by numbers of properties on Rightmove”
He doesn’t go on to quantify that statement in any way, shape or form. No figures; no comparisons – just the throwaway statement as reproduced above, and as was reported upon here on EYE:
<span style=”color: #0000ee;”><u>http://www.propertyindustryeye.com/purplebricks-is-now-the-biggest-agent-in-uk-by-listings-on-rightmove-claim/</u></span>
But before I go on to gnaw at that particular juicy ankle (as I do…), in the interview/advertorial, Savage – quoting information straight from the AGM Trading Statement – also chirps merrily that PBAustralia produced “revenues many times ahead of last year”
What he failed to add was the apparently extremely insignificant final few words of that Trading Update – “…although they had only been trading two months in the comparable period.”
But I suppose it was there if anyone wanted to read it…
And taking into considering that PBAus opened its’ cyber-doors on August 30, 2016, you would hope that Savage’s expectations of improved H1 performance from PBAus would be the case.
SO – enough of that for now – and back to the aforementioned ankle.
As said, Mr Savage’s “largest by numbers” claim has not been backed up by numbers. It is stated that the comparison is based upon listings on Rightmove – a claim that is incredibly hard to quantify for a number of reasons – the “number” in this instance being the actual number of places that PB’s listings are squirreled away.
There are over twenty different Purplebricks microsites on the Rightmove portal, from ‘Anglia’ to ‘Yorkshire’. Figures I checked last week (4 October) gave a total of 31790 properties, of which 15951 were said to be ‘For Sale’.
By way of comparison (in best estate Agency fashion…), the same check on the PurpleBricks website gave a total of 28920, and 16518 of them when you tick the box not to ‘Include Sold?’ – and the Zoopla site’s ‘For Sale’ figure was pretty similar, at 16502.
Why the Rightmove figures are down in terms of ‘available’ listings I don’t know – maybe I’m missing an area or two… but then that would push up the total by at least the 500-odd ‘missing’ properties – and more likely by at least 1000, seeing as the total number being quoted is pretty much double that of the unsold part.
That would be a discrepancy of between 3500 and 4000 properties – a rather large number to give a believable explanation for, wouldn’t you agree?
SO – how do you suggest that PurpleBricks will give a believable explanation for the mahoosive drop in total listings on their own website that started on 25 September – A TOTAL OF 5426 PLUS OVER 2500 ADDED?
Of that rather-awkwardly-large-to-explain number, well over 2500 of them ‘did a Lucan’ on the morning of 29 September – which someone was kind enough to remind me was the morning they also released their pre-AGM Trading Statement.
Some might think that’s a rather large coincidence.
I’d rather think that someone will now have to explain where the neck-end of 8000 listings have been squirreled.
And I can’t wait to read it.
Notes to PB’s Totally Infeasible Excuses Department:
1. Someone on Twitter has already suggested “Down the back of the sofa” – so that’s out – scratch #1.
2. You’ve already used “Human Error” this week – scratch #2
3. You should be asking in advance for a pay-rise – ‘coz if you can blag this one you’re worth your weight in Gold-pressed Latinum.
“IF” being the most important word in the above sentence, of course…
Screenshots are of course available for the avoidance of doubt…
October 11, 2017 at 05:25 #48183
- This topic was modified 1 week, 3 days ago by PeeBee.
Oh Peebee, this is brilliant. I have a day off today and apart from my eldest daughters first ever ‘reception class’ assembly first thing, I’ll be nipping out to purchase popcorn ready to sit back and watch this little beauty unfold!October 11, 2017 at 07:56 #48189
Unfortunately I’d keep the popcorn unopened for now, Mr Overman – posts here on ‘The Arena’ get single hits so I’m not expecting my lit firework to go off with anything other than the resonance of a wet f@rt in the middle of a field.
It would be good though to get it onto the main site. Watch this space – and keep the popcorn handy, mon ami!October 11, 2017 at 08:53 #48190
ZEUS Capital … Why does that name ring a bell?
Are they affiliated with the OTM float????October 11, 2017 at 09:58 #48191
Although it bears no relevance (or does it??), yes, smile please – the very same people.October 11, 2017 at 10:34 #48192
I just find it interesting that a company such as PB that is interested in putting high street agents out of business is working closely with ZEUS
The same company (ZEUS) is now working closely with OTM who <span style=”text-decoration: underline;”>were</span> all about protecting high street agents from onliners.
Is it just me that this does not sit well with?October 11, 2017 at 11:21 #48193
In that context I agree wholeheartedly.
But since when did Gold Members ever have a say…?October 11, 2017 at 12:13 #48197
Just a thought, but does anyone else suspect that the reason for listings disappearing and reappearing might be a way of minimising the payments to rightmove and zoopla? For instance, aren’t they effectively charged a membership fee on rightmove for every 32 properties listed?
Therefore if you were to rotate your listings you would end up paying a lot less. Its a terrible way to sell, as potential buyers find properties disappearing and reappearing very confusing…and naturally believe there is something wrong with them. However its a good way to save on portal costsOctober 11, 2017 at 18:02 #48240
At 0745 there was 27341 total listings on the PB website. At 1745, there are 27040 – a difference of -301.
There have, in addition, been 126 listings added to their Zoopla page in that time period – so ‘on paper’ it looks like as many as 427 properties have fallen down the back of the sofa/’done a Lucan’/add your own explanation (delete where applicable) in TEN HOURS!
TOTAL number of listings removed? Lots. And lots.
And lots more, besides.
Best estimates – points to between 5700 and 8300. 17.5 to 25 percent of the sum total on 25/9/17.
Anyone disagree that either of those figures equate, in layman’s terms, to anything other than “lots”?
Come on, dom-boy – how’s about you putting YOUR best spin on it?
#To_YouOctober 11, 2017 at 18:06 #48241
Great work, as ever PeeBee. The deeper we dig, the worse it smells.October 12, 2017 at 09:52 #48244
Maybe PIE could ask Mr Savage to comment. After all Zeus Capital’ Research Director will have exercised the necessary due diligence before making such a statement, and will,therefore, have the numbers to back it up.October 12, 2017 at 12:46 #48248
You are absolutely correct in that assumption, Ostrich17.
Or, at least – you should be.October 12, 2017 at 13:59 #48250
Either way, he will be spinning like a top trying to explain such a large discrepancy.October 12, 2017 at 15:18 #48252
As Mr Overman suggests… get your popcorn at the ready!October 14, 2017 at 10:19 #48317
At 0830 this morning, the PB website was showing a total of 26460 listings.
That is down a further 580 on that of the update posted at 6pm on Wednesday.
A minimum of 513 properties have been added, according to Zoopla, in the intervening period – so Mathematics 101 strongly suggests that almost 1100 listings have ‘done a Lucan’ in 64 hours (being, as it is, a 24:7 business)
Simply put – their register is contracting at a rate of 2 to 1.
Are we witnessing the beginning of a Supernova?October 19, 2017 at 09:07 #48523
As of the time of posting, the PB website is showing 25798 total listings – down a further 662 on Saturday’s figure. Add to that the best part of 900 properties ‘listed’… that’s another 1500 that have disappeared! So it’s obvious that there’s a new quantum singularity for property listings on the block – which I would like to give the official stellar name of “#CONmisery *1 NSPR”.
Quite fitting, I think you’ll agree…
- This reply was modified 2 days, 11 hours ago by PeeBee.
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