Will Online agents gain significant market share in the future?

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  • #17750

    smile please
    Member

    Agree with PeeBee – The current bodies do little apart from self promotion, happy to take the money and do very little.

    Ask yourself what NAEA and alike actually do? They do not police the industry, they do not promote the industry, All they are interested in is raise revenue by membership and then selling their own brand of qualifications. The public are not aware of them or their qualifications.

    We need an articulate spokesperson who is able to forge relationships with the media and press the same as a number of online agents have done. This may not even have to be a new association just a person that is promoting the virtues of the traditional high street agent and what they have to offer as the public, media and press seem to have forgotten this.

    FYI i am against 1,2 and 3. Any individual trying to deceive the public in what they offer compared to a traditional agents i am against.

    #18072

    Vanessa Warwick
    Member

    My belief is that the complete “on-line” agent model is unproven and I am perplexed at the level of crowdfunding they have achieved, despite this.

    Let us understand that people investing in these opportunities are not a barometer of what will be successful in the future!!   Indeed, the platforms themselves are not either – they are just there to connect people wanting investment with people who want to invest.

    The High Street agent is vital to buyers, sellers, landlords and tenants and I believe that they will continue to be so.

    They just have to go on-line themselves and ensure that they educate consumers about the benefits of working with them, and also demonstrate their local domain expertise etc.  This can all be done on-line via the social web at minimal cost. The social web democratises communications and therefore everyone has an equal voice and reach and competes on a level playing field.  Make the social web the “voice” of your industry.

    The “hybrid” agent may achieve some success based on price point, but it will be like shopping at Lidl instead of going to Waitrose.  Like anything in life, you get what you pay for. 🙂  Consumers will find this out themselves and it will determine future decisions, as reviews of new entrants start to populate the web.

    Choice for consumers is a good thing.  Ultimately, whoever best serves their needs in the format they want, not the format you think they want, will be the success stories of the future.

    Therefore, the agent who listens, learns, and adapts will prosper regardless of their business model.

    We will probably not know the true answer for another five years or so as crowd-funding is an unknown influencer and may end up creating businesses like Ocado – never made a penny in profit!  New business models may not be sustainable but it may take years for it all to come out in the wash.

    • This reply was modified 2 years, 1 month ago by  Vanessa Warwick.
    • This reply was modified 2 years, 1 month ago by  Vanessa Warwick.
    • This reply was modified 2 years, 1 month ago by  Vanessa Warwick.
    #18107

    View from the sideline
    Member

    The wonderful thing about the internet/Rightmove is that it doesn’t matter if you’re a “Foxton’s” or an online agent with only one property to sell.

    The buyer will only call if they like the property!

    #48757

    jamesgriff95
    Member

    That depends on the strategy and the expertise of the service you wanted. Some actually have success of the same ideas more than they expect, others are in neutral while few also fails. In business, you have to have the right knowledge of both management and marketing tools, whether you or some agents works for it. The proper implementation, idealistic, dedication and business dedicated agenda can be a good factor to be competitive market player.

    Regards,
    James of http://eatmywords.com/

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