A high street agent has launched a new online firm.
Mike Brain, founder of Hannells, which has seven offices in Derby, has launched ispymyhome.
It does not operate in Derby itself, and thus does not compete with Hannells. Its territory is otherwise across Derbyshire, plus Nottinghamshire, Lincolnshire and Staffordshire.
The new online venture is being run by Brain’s son Ben, who was formerly marketing director at Hannells.
Brain senior said that the new online agent had taken on 35 properties since a soft launch at the start of the year.
Brain junior, who is 30, said most of the activity is outside normal working hours, with clients “having our personal numbers so they can contact us at any time”.
The new online agent charges £645.
The successful Hannells remains very much open for business, emphasised Brain senior, who told EYE: “However, we cannot ignore the fact that online is coming.”