New Rightmove TV advert campaign launches to appeal to Generation Rent

 Rightmove has launched the second in its latest series of TV ads, airing on Channel 4 from yesterday.

The new ad, Bachelors, is designed to appeal (actually, we’re not quite sure ‘appeal’ is the right word when you look to see who’s sitting on the sofa) to the renter and first-time buyer audiences and tells the story of two flatmates and what happens when their lives move on.

The ad is airing on Channel 4 during shows including One Born Every Minute, Damned and Supervet.

The ad continues Rightmove’s ‘find your happy’ campaign.

The first ad in the new multi-million pound campaign, Life Steps, debuted on the Great British Bake Off on Christmas Day, with 5m people watching the show.

Rightmove has also created a series of ‘Moving Stories’ – short films that celebrate unusual and imaginative moves.

They are available to watch at http://www.rightmove.co.uk/moving-stories/and viewers are encouraged to send in their own moving stories.

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One Comment

  1. CountryLass

    Huh. Amusing, mildly. True though.

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