Rightmove has today confirmed the introduction of a 14-week period as it cracks down on portal juggling.
It means that a sales property that has previously been on the the portal cannot be re-listed as new within 14 weeks of it being taken off. A property that goes back on Rightmove within 14 weeks will keep its original listing date and not go out in property alerts.
The 14-week period has been sharply raised from the existing two-week period.
The change will affect all sales properties uploaded, whether manually or through agency software.
Rightmove said that the change will ensure that consumers are seeing accurate listings, and will further improve the accuracy of agents’ market share data against competitors.
Rightmove says it has also improved the technology it uses to detect relisted properties more accurately.
Rightmove director Jason Bushby said: “After listening to and reviewing feedback from around the industry we have made the change to 14 weeks to provide users with the most accurate data when they are making property decisions.
“This will help to prevent any agents who may be deliberately trying to incorrectly relaunch listings and we will be continuing to improve, update and review this technology.”
The move has been welcomed by both TPO and the industry regulator NTSEAT.
Agents should note that the change relates only to sales properties, not rentals, and is effective from today.