Dozens of vendors are said to have taken up a money back guarantee currently being run by online agent easyProperty.
It is available to anyone whose property is listed between January 1 and March 31.
If they have not had an offer via easyProperty within 20 weeks of the listing, they will be entitled to a refund.
easyProperty currently charges either £825 including VAT, or £1,500. According to the website, the fees are not payable upfront.
A spokesperson said that the offer is based on properties listed at a market valuation set by easyProperty, and it has so far been taken up by several dozen vendors.
She said: “If the company fails to obtain an offer at a minimum of 80% of easyProperty’s valuation price within 20 weeks of the property being published for sale, then the vendor is entitled to a full fee refund.
“Deferred fee payment, until sales completion, is also available with the money back guarantee.”
Sellers must quote “money back guarantee” when they sign up to easyProperty.
The 20-week period begins when a vendor receives email confirmation that their property is listed online.
The money back guarantee is promoted on an email advert sent out by Zoopla on behalf of easyProperty.
‘Dozens of vendors have taken up the offer’, since 1st January? I assume if my english is correct, that’s 12 people in almost over a month and a half? Subject to their valuation and offers of at least 80% of their valuation price? My god, my pet monkey can do better than these clowns. What a joke!
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It is actually more than 12 but prompted to look at actual numbers I’m not sure for a national coverage firm the listing volume is anything like sustainable. From what I can see one agent has listed more new instructions in Woking than they have nationally!
Based on listings totals, Easyproperty are currently in 8th place in the passive intermediary/internet listing sector which means even if this campaign is massively successful it will be to the detriment of one of the others.
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A dozen is 12.
Dozens is an indefinite,large number.
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Let’s just all agree it’s fewer than 100 vendors.
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“Dozens” is 24 or more – simples.
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its only indefinite until someone goes and has a look at the numbers.
Large is a comparative thing, if (as an example) an agent lists 150 properties in 6 weeks but needs 100 per week to pay fixed costs and break even then large on the scale of a 3 branch firm is pathetic, useless, not enough, a disgrace, worrying!
Don’t go boasting about dozens when you’re needing hundreds just to stand still.
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Adverts like this show absolutely no loyalty or respect to traditional agents who built and paid for both the main two portals,
Portal prospecting is a much cheaper, targeted and direct rout to market than TV advertising.
How many of your existing or future clients, drawn in by your paid for property adverts received this?
Shame on you both Z and RM who now promote PB in a similar fashion.
Et tu Brute
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Family,friends and mates get offering.
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This is like taking a referral to sell a house from a local mortgage broker…and then getting your own in house guy to do the mortgage for the vendors;
‘How to p££s off your customers for Dummies’
There is now a new meaning for the three P’s in business…. meaning anything for money or more profit ……#PortalProfitProstitution
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Zoopla are a disgrace of a company.
Why anyone continues to market with them is beyond me.
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“Imagine” if they have a spike in offers on their stock at 81% of the asking price, knowing unlikely to be accepted but bing bang bosh, fee secured.
and then I thought “The money back guarantee is promoted on an email advert sent out by Zoopla on behalf of easyProperty”
was gunna read “The money back guarantee is backed & paid by Zoopla on behalf of easyProperty”
But nah…. sorry, Z would offer to fund an agent, get one up on other agents would they!?!
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So if you instructed easy Property to list and then someone(Perhaps a person you know) was to put an offer in at 80-82% of the valuation there is no obligation for you to accept however, you will then get your fee back?
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Sellers must quote “money back guarantee” when they sign up to easyProperty.
Because the person who comes to value your house may over value it a little to gain your confidence and win your instruction. Hope you understand we just simply can’t give the fees back that easy.com
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According to Z, they have ‘listed’ 353 properties since 1/1/17.
Please have a look and form your own judgement…
…which of course it would be rude not to share here on EYE!
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“If the company fails to obtain an offer at a minimum of 80% of easyProperty’s valuation price… then the vendor is entitled to a full fee refund.”
EIGHTY PERCENT?
Fish; barrel and a bazooka comes to mind…
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80% of the marketing price, you really can’t make this stuff up…
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We can all have a chuckle at this but it really is important to maybe educate some of the agents / negs that are not good with numbers (a surprising amount i have come across in my time).
80% of marketing price.
Let me give you a real world example.
£300,000 house has an offer made on it of £240,000 – THAT IS AN 80% OFFER!
Please explain this to your negs who in turn can explain it to vendors.
Would any vendor accept £240,000 on a £300,000 property if it was correctly priced?
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Lost £2.3m in first 9 months of trading. Lost £5.7m the following year. Next accounts due in March- I’m guessing increased losses to around £7m but that’s just my guess. Any other guesses?
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Zoopla are just a marketing platform so not sure why everyone is getting their knickers in such a twist. Any of you/us can do a targetted marketing campaign through them- it’s just most of us havent hoodwinked £40m out of investors to fund it.
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You are correct, Z are a marketing platform – paid for by the agents. They then target YOUR sellers by sending them your competitors offers.
We would also be able to send emails, but the only winners would be Z charging the agents each time.
I would have removed my properties from Z had they done this to my sellers – oh, hold on – that is exactly what I did a few years ago !
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Zoopla is no longer just a marketing platform, they are now a SAAS/DAAS supplier with distinct loyalties to two sets of customers. Using income derived from customers to offer to sponsor a court case against a proportion of their customer base is morally wrong.
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I still find it laughable that a cheap tacky brand attaches itself to the sales of the biggest most important asset people generally hold, and think that this could ever work. This business is 100% doomed and always was…..
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