The practice of re-loading property listings as though they are new is, as reported by EYE this week, under investigation by Rightmove.
A spokesperson for the portal said that the practice is not tolerated “and if there is found to be no legitimate reason for a property coming back on the market this is escalated in line with our process, and dealt with accordingly”.
We were interested to read on Property Portal Watch that gaming the system – by which agents can make it look as though they are taking on more listings than they actually are, or using re-loading to claim that they are selling properties at a high proportion of the asking price – is not confined to the UK.
An Australian portal dealt with the problem comprehensively some years ago.
Property Portal Watch, which is based in Australia and picked up EYE’s story, says: “realestate.com.au addressed this issue in the early 2000s by requiring an agent to have an address on each listing and then not allowing that listing to be reloaded (once removed) as a new listing unless it had been off the site for over two weeks.
“If was it was re-listed within the two weeks, the original listing date was retained.”