A new property project is under way – the development of a “property sortal”.
Suggesting a cross between a property portal and a search engine, it is called Rummage 4, and it aims to put inquirers directly in touch with agents rather than a SEO dominating central portal.
Rummage delivers twin research results – Google, and the very different Duck Duck Go. The latter is described as the ‘people’s Google” as it delivers honest results rather then SEA and other artificially ranked searched results.
Developer Robert May – a regular Eye reader who has had a long track record in IT solutions for agents – soft-launched Rummage 4 on Twitter ten days ago.
He said: “The system is attracting global interest and almost unheard-of levels: 65% of people who see Rummage 4 are coming back to use it again and one user has used the system to search the internet over 1,000 times in ten days. America, Canada, Europe and Asia all feature in the list of repeat users.”
May said that four Eye readers have helped to shape Rummage, of whom three are OnTheMarket members.
He said he has no plans to launch Rummage as a rival to the portals, but that his next challenge is to find a home for it. May thinks the cost is £36 per branch of which £10 could be given to charity.
May has released an early version of Rummage, complete with site tuition notes. He points out that it is not the property version, but that a search for an agent by name and location will demonstrate how inquiries can end up at the agent’s own website.
He suggests as a simple initial experiment that anyone interested types “Bramleys” into box 1 and “West Yorkshire” in box two. If you then hit search, you will see how the Google and Duck Duck Go results differ.
May said: “The idea is not to replace Google, Rightmove, Zoopla, OnTheMarket, etc, but just to provide better access to them.”
Eye has had a short play with it – and it’s fast. May himself says that it is designed to out-Google Google.
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