Online agent Purplebricks is now offering auctions in physical sales rooms to vendors, through a tie-up with Auction House.
A Purplebricks spokesperson said: “Offering an auctions service adds further value and choice for our customers and we see it as a great addition to our complete estate agency service.”
Roger Lake, founding director of Auction House UK, said: “Auction House works with hundreds of estate agents, including Purplebricks, to offer customers greater choice in how they sell.
“Auctions are growing in popularity and many estate agents now offer this service.
“First half results for Auction House had lots sold up 3.6% to a total of 1,571, which further underlines that progress.”
It is understood that the formal relationship between Purplebricks and Auction House commenced quietly in January, but without an announcement from either.
A search on Google reveals 27 Purplebricks auction properties, some of which have already been sold with others are entered into sales this month and next.
The sales are ‘real’ ones held in physical venues, as opposed to online auctions.
The venues include hotels and football clubs.
Auction House’s half-year results show there were 1,571 lots sold from 2,096 offered, a success rate of 75%, raising almost £200m in the process.