Page views on Rightmove, for both sales and lettings, on both Christmas Day and Boxing Day were at new records, up an astonishing 22% on the same days in 2014.
Rightmove said that it had its busiest-ever days over Christmas and New Year.
On Boxing Day, there were almost 31m page views, rising to 44m on December 30, when New Year hunters looked as though they were really hitting the sales.
This morning City analyst William Packer, of Exane BNP Paribas, said the uplift in Rightmove traffic was “a substantial out-performance versus Zoopla”, whose traffic was down 1% between September and the end of the year.
He went on: “As a reminder we have argued the competitive dislocation between Zoopla and new entrant OnTheMarket would further strengthen Rightmove’s market leading position with agents and consumers.
“We expect this growing traffic advantage at Rightmove to drive improved pricing power as we head into 2016 . . . we see sustainable double digit revenue growth due to Rightmove’s must-have status with agents.”
He added: “Rightmove have not reported to the market since July 2015, and we expect a positive update in February.
“We rate Rightmove outperform; Zoopla neutral.”