Zoopla signs up Connells Group in new long-term marketing agreement

ZPG has announced that it has signed a new long-term marketing agreement with Connells, the UK’s second largest estate agency group.

Last week, it announced a similar longterm deal with the UK’s largest agent, Countrywide.

As part of the new agreement, Connells, which operates almost 600 estate agency and lettings agent branches across the UK, will continue to advertise all of its property listings on the ZPG platform.

David Livesey, group CEO of Connells said, “We have worked closely with ZPG for a number of years and our customers benefit greatly from the marketing exposure that our relationship with ZPG generates.

“We are happy to be extending this relationship as we continue to focus on serving our clients’ best interests and enhancing the digital opportunities for our business.”

 Alex Chesterman, CEO of ZPG, said: “Connells are an important partner for ZPG and we are delighted to be extending our relationship for the long term.

“There are clear opportunities for both businesses as a result of this new agreement.

“We look forward to continuing to ensure that Connells’ customers get the best exposure for their properties and Connells has access to the most effective services in the market.”

We understand from a recent interview with Connells that litigation between it and its brand Gascoigne Halman and OnTheMarket is ongoing. OnTheMarket did not comment but yesterday referred us to Connells.

 

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3 Comments

  1. Robert May

    Never mind about the litigation did you ask if Connells will be taking up the opportunity of advertising on OTM now the OOPR  has been repealed?

    Surely now the catalyst for litigation is resolved so is the need for litigation.

     

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  2. Bless You

    Guess that means customers looking for impartial advice about which agents sell the most in their area will be replaced with fake adverts…  rightmove and zoopla need  market regulation. To much power now.

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  3. GPL

    OnTheMarket? ….I had forgotten about them. Once again radio silence, keep taking the monthly fees. Maybe they are going for a big “Guy Fawkes” 5th November relaunch with lots of gunpowder & smoke? … they obviously already have plenty of smoke along with those mirrors.

    It’ll be interesting to see how the courts view the “New” lock-in/walk away/old/new member set up… stay/leave members paying similar fees however the leavers effectively discriminated against by unfair contract terms meaning they are limited to OOPR whilst stayers can be on as many portals as they wish?

    Farcical scenario then we have OTM apparently writing out seeking to lock leavers into further lock-in on shares? Obviously their proposed investors are concerned at the Queue forming at the Taxi Rank signposted “Leavers”.

    Anyway…. Zoopla? If they are a £1 a month, I’m in! …I know they are apparently offering “Free” however I do prefer paying something ….rather like Purplebricks for a £1.

    I think that’s 3 of my Top 4 given a nudge …. oops! … Rightmove? ….not today.

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