A new offering has launched, allowing high street agents to provide an online service without needing to build their own bespoke platform.
Hystreet is the brainchild of Awais Ahmad, who has worked as an estate agent in the UK, Germany and Dubai, including for Countrywide brand Bairstow Eves.
He told EYE: “Two years ago I sat in my branches watching an ever increasing amount of valuations go on to instruct hybrid or online agents.
“When looking to software providers to see if I could also offer a hybrid service alongside my high street service, I found there were no software or CRM systems out there.
“So I decided that given the success of the hybrid offering and given that Countrywide, Connells and more recently LSL have announced they would all be offering digital estate agency offerings, it was about time that independent estate agents like me had a platform they could white label and offer their own hybrid offerings from the high street.”
Ahmad added: “High street agents have been losing more and more business.
“A lot of agents are spending time going to valuations and subsequently losing out to companies like Purplebricks, as sellers are attracted by the reduced fee and the convenience of a 24/7 online platform.
“My vision is to provide a software platform that any agent can use to offer the advantages of an online/hybrid service with the benefits of a highly experienced local estate agent.”
The Hystreet platform is fully brandable, and claims that it enables high street agents to offer their sellers and buyers an intuitive online service with the functionality of onliners.
Customers can request valuations, book viewings, make offers, provide feedback, negotiate a sale and communicate with their dedicated estate agent – all through their computer, tablet or smartphone, and at a time that suits them.
Ahmad said: “Estate agents who have trialled Hystreet so far also love the fact the system automatically takes care of ID and AML checks as well as property fact finding, freeing up their time to focus on what they do best: selling houses.”
He added: “Online agents will need to up their game significantly in order to remain competitive, especially since some are estimated to spend £1,000 to £12,000 acquiring each listing – much higher than their high street counterparts.”
Monthly costs per branch are £395 plus VAT per branch.
The offering joins new competitors in the market, including Yellow Brick Abode and Lov2Move.