Mistaken identity: Lettings services organisation wrongly named in Government proptech programme

Property management and lettings service supplier Rentr was yesterday named part of a Government-backed proptech programme – but  the company had no idea of its supposed involvement, let alone its £20,000 windfall.

Government agencies Ordnance Survey and Land Registry listed Rentr among the latest businesses invited to the proptech section of their Geovation hub – a London workspace run by both organisations that funds and supports firms working on property-related technology ideas.

Members of the programme receive £10,000 to develop their ideas to prototype stage and a further £10,000 to help it launch if deemed commercially viable.

A release issued yesterday by Ordnance Survey named Rentr – which provides property management tools for landlords as well as an agency service offering professional photographs, accompanied viewings and listings on Zoopla and Rightmove – as one of the latest to join the hub, even linking to its website.

But when EYE checked, Rentr press team was baffled.

It turns out that Rentr will not be getting £20,000 to develop their services and its name and link to the website were used by mistake.

Instead, a similarly sounding brand called GetRentr will be getting the money. As well as providing property management tools for both landlords and lettings agents, this firm tracks UK local authority licensing schemes, identifying properties that meet regulated safety standards. Landlords and agents can enter and audit details of entire portfolios broken down by postcode to check that they and the properties concerned comply with local regulations.

GetRentr, which was incorporated a year after Rentr in 2015, also has a compliance tool that informs landlords and lettings agents of current and changing regulations.

The names were amended after EYE raised the error yesterday with Ordnance Survey.

The logos do look pretty similar, as you can see.





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