A complainant who received a mailshot from online agent Yopa reported it to the Advertising Standards Authority, challenging whether the envelope was clearly recognisable as marketing material.
The ASA has taken the matter no further after Yopa gave it assurances that in future its marketing material would be identifiable as such.
In another informally resolved case, tenancy eviction business Remove a Tenant was reported to the ASA after publishing a Facebook post implying that tenants were household pests.
Complainants said this was likely to cause offence.
The ASA closed the case after Remove a Tenant said it would no longer describe tenants in this manner.
It wouldn’t be Wednesday without a batch of “Informal Resolutions” from the squad that make ‘unfit for purpose’ such a prima facie misdescription that even they couldn’t sweep under their very lumpy rug…
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