This morning Emoov boss Russell Quirk emphatically denied rumours that the business is in administration.
He told EYE: “That is untrue. It is a matter of fact that this is not the case.
“I am aware that there are all sorts of rumours and conjecture flying around but it is very much business as usual and, as is no secret, we are continuing to try and find a buyer.
“Are there multiple conversations going on? Yes there are. Are these challenging times? Yes they are.”
Yesterday Quirk addressed staff face to face at the Emoov offices in central London, plus some local property experts remotely.
Emoov staff also received a rallying call in the form of an email from Jack Malnick, Emoov’s national sales manager, who took up the post in January this year.
It says: “Just a quick note on what was a very difficult meeting, in a very tough time for everyone involved.
“I know it’s not been easy up until now, and next week will be much the same, particularly those paying for travel etc but I just wanted to reiterate something – if we don’t show up for work, don’t answer the phones, have the tough conversations, book viewings and valuations (and go to the ones we book) then we don’t have a business, we won’t get bought and we won’t get paid.
“The only way of us all getting get paid Emoov surviving is if we all show up this weekend and Monday and the rest of next week, and do what we are here to do. I appreciate it might be a lot to ask but collectively we are responsible for keeping this business intact, and every single person that doesn’t work puts us more at risk.
“There are options out there, it’s up to us to ensure we do all we can to try and help get it across the line by keeping us in business and money in everyone’s bank accounts for the incredible effort and hard work every single one of you has put in.
“Please come in, please keep working and let’s see what next Friday looks like when we get there – it’s our best chance.”
This morning Quirk told EYE that components of the Emoov business are very valuable.
He said: “We have spent £7m on excellent technology. It would probably take someone two years and £10m to build something similar. Our technology could be integrated into an existing business – and could transform the fortunes of a traditional estate agency.
“We also have £2.5m worth of unspent Channel 4 time, which is transferable, plus £1m of space in the Express and Mirror.
“We paid £3m for Urban, which was a steal. It is bringing in revenues of £40,000 a month.
“We also have excellent search engine optimisation – in Google searches, we come up at the top, ahead of Yopa and way ahead of Purplebricks.
“Add all these up and there is undoubtedly excellent value in the business.”
Acknowledging that he has another difficult week ahead, Quirk emphasised: “My absolute focus is the staff, customers and of course the creditors and shareholders.”
Quirk was asked whether Emoov itself would continue. He said: “God I hope so.
“It is tragic that we had ten years of building the business, and then just five months after the merger with Tepilo, it has come to this.”