EweMove has made a five-star start to 2019.
In the first two weeks of the New Year, EweMove has welcomed five new franchisees to the “Sheep Pen”.
They are:
Julia Stewart has converted her independent Reading lettings agency to EweMove;
Steve Lishman has opened his franchise in Aylesbury and is known for raising £100,000 for good causes in the area;
Jeff Wynn has opened his branch of EweMove in Barnet after selling his own agency last year;
David Walker has taken on the Horsforth and Adel patch in Yorkshire after a 40-year career in corporate agency; and
Nikki Smith has rebranded to EweMove in Gloucester and is transferring her 70-property managed portfolio.
EweMove managing director (aka Head Shepherd) Nick Neill said: “Here are five people who have the gumption to make a big business decision at a time when lots of others are fretting about Brexit and an uncertain property market.”
“All five have decided that our ‘business in a box’, which includes property advertising on Rightmove and Zoopla, a 24-hour call centre, a top-performing website and eye-catching deliberately provocative branding for £1,000 per month, is the way to get a head start over the competition.”
The five join more than 120 EweMove franchisees across the UK. The business is the online/hybrid arm of The Property Franchise Group, whose other brands include Martin & Co.
Why would you re-brand your business, something you have poured your heart, soul and a great deal of money into, to a brand that most people havent heard of and to chuck some of your income down the drain in franchise fees?
I can only assume these people were struggling, else the decision is madness.
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Without promoting them in any way and just answering your question; with an ARPA of approaching £1000 a month for a single portal plus another £3-400 on top for a second. £1000 is already cheaper than going alone.
These small independent agents are taking advantage of savings that aren’t available to them as lone voices up against take it or leave it portal reps. The name at the top of the letter head doesn’t change the agent so although the branding might to some to be a bit eweless, the system of keeping in touch with prospective vendors is actually very well organised.
At minimum wage the administration backup for a owner, valuer, negotiator, sales progress-er is in excess of £1200 a month so without premises worries, portal charges or admin costs, I can understand why they would
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Thanks for your comments ArthurHouse02, but Robert May’s reply is a fair one. It is not based on a remote assumption about the commercial success or otherwise of someone else’s business. You’re right, however, that people will have an emotional connection to the brand they started and developed themselves – why wouldn’t they – but those that see past that emotional connection and look at the commercials of continuing to go it alone v the costs of being part of a franchise like EweMove, soon realise that they will be significantly better off from a commercial and growth perspective than they are alone.
The partnership between us and the franchise is that we need their skills as a great agent and they leverage our skills as an expert marketer and provider of a full suite of tools to run an efficient agency.
Where we don’t have a franchise, people don’t really know about us as we don’t do any marketing promotion in those areas. Where we have a franchise, we are the fastest growing brand by market share in those areas. And due to our unique model, we sell faster and at a higher price than the average agent, so our customers continue to recommend us (hence free new business) and rate us as No1 in the UK on Trustpilot, so these new franchisees have seen fit to put to one side their emotional engagement to the brand they had before and instead exchange it for a more cost-effective, faster growing and more recommended business than they had before.
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Or it was a case of they were sinking ships unless they cut their losses and looking for an easy option? You need to be careful with some of your claims .. there could be a wolf in the forest.
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Certainly not!
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“You’re right, however, that people will have an emotional connection to the brand they started and developed themselves – why wouldn’t they – but those that see past that emotional connection and look at the commercials of continuing to go it alone v the costs of being part of a franchise like EweMove, soon realise that they will be significantly better off from a commercial and growth perspective than they are alone.”
So shall we now see the merger of Ewemove and Martin & Co under one brand ? Will the new franchisee for Gloucester with her 70 managed property portfolio be competing with Martin & Co for landlord’s instructions?
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Good luck to them
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She already was
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Then no change there then.Now in competition to feed the same machine !
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£1,000 a month? Is that not a bit disingenuous? What about the charges Ewe Move make per Sale and per let? Good luck to those re-branding….not for me though. If things got that bad I would rather close the door!
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That’s easy enough to answer – it’s £250 fixed for a sale or lettings completion, reduced to £100 completion fee if the property is fully managed.
I’d love to learn more though on your view of the brand so please email me your comments at nick@ewemove.com, I’d very much appreciate it. Thank you.
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