Franchising business Century 21 UK is slashing its joining fee from £23,500 to £1,000.
The deal runs until the end of June.
Century 21, whose UK franchise is run by SDL Group, does not seem to need to cut its price to attract new franchisees.
It claims it has experienced “phenomenal” growth recently and is set to open 14 more branches.
However, the firm said it wants to attract smaller, independent agents who want to use the Century 21 brand.
Head of sales and development Chris Summers said: “We know that many bricks-and-mortar estate agents have suffered as a result of online-only firms entering the market.
“The fact is that some are now really struggling and making losses is bad news for the property industry, so we thought it was a good time to launch our first offer of this kind.
“By joining forces with an established company like Century 21 UK, property professionals can give customers a wider choice of services, including auctions, surveying, estate management and mortgages, among others.
“As a franchisee, they continue to own their business and trade on their trusted reputation in the local area.”
The ‘Let your Business Blossom’ offer is open to existing sales and/or letting agents across the UK, subject to terms and conditions and VAT.