We are puzzled. In fact, cod-smacked.
My colleague Nick Salmon came back from Wednesday’s TPO conference to find in his goodie bag … a shoal of fish.
Nick initially thought it might be a personalised gift just for him, until we persuaded him this was the wrong angle.
So what is the significance of TPO handing out squeezy rubber fish?
Mugs, yes (please ask about our tasteful EYE cuppas). Key fobs (we’re as guilty as the next one). Mouse mats, calculators, bags for life, and Biros – well, we’ve all had those.
We have also been to builders’ conferences where we were given tape measures and spirit levels, which have turned out to be unexpectedly useful.
Like the one that got away, it sure escapes us.
Anyone care to float us some ideas?