The OnTheMarket TV advertising campaign which began on Boxing Day will continue throughout this month – and will be screened in gyms.
Meanwhile, Purplebricks used a weekend of sport to make its presence self, sponsoring the shirts of the Scotland rugby team as the Six Nations tournament kicked off.
Announcing the move, Purplebricks CEO Michael Bruce said: “We’ve been a big admirer of the exciting ambition embodied by the Scotland rugby team. We share the ambition continually improve in every area and to ignore conventional wisdom to achieve a better outcome.
“The attention to detail and professionalism from head coach Gregor Townsend and his team is clear for all to see and we’re very proud to be a part of that journey.”
Not content with rugby, Purplebricks also had a new – and very compelling – TV advert screened on TV, in the half-time interval in the football league match between Leicester City and Manchester United.
Meanwhile, the TV adverts promoting OTM’s ‘new and exclusive’ feature to home hunters will run nationally on a mix of ITV, Channel 4 and Channel 5 and on digital channels, including Sky .
The campaign will also run on the catch-up services of ITV Hub, All4 and Sky, as well as appearing on the Videology and Finecast networks.
The advert will also appear on TV screens in 850 gyms across the UK this month – including David Lloyd, Nuffield Health, Fitness First, Pure Gym, The Gym and many independents.
OnTheMarket’s long-term radio advertising partnership for Premier League football content on talkSport continues, while advertising will also be seen in the stadiums for some of the Six Nations rugby matches – on February 23, Wales v England at the Principality Stadium in Cardiff; and on March 9, Scotland v Wales at Murrayfield in Edinburgh.
The portal said sustained heavyweight investment in digital marketing will continue and there will be an app download campaign on Facebook.
OTM said it is also continuing its partnership with Facebook Marketplace, where its agents can list their rental properties.
Zoopla cancelled this arrangement, while Rightmove never went for it.
Helen Whiteley, OTM’s commercial director, said: “We continue to highlight the fact to our core audience of active property-seekers that every month thousands of new properties are advertised at OnTheMarket 24 hours or more before they are on Rightmove or Zoopla.”
One agent who will now use the ‘new and exclusive’ feature on all its new sole agency instructions is Chancellors.
The firm, which has over 50 branches in London, the south of England and parts of Wales and Herefordshire, said this morning that these new listings will appear 24 to 48 hours before being displayed on any other portal.
Chancellors agreed to join OnTheMarket at the time of its flotation a year ago, with a five-year deal in which it agrees to actively promoting the portal.
Group managing director Robert-Scott Lee said that OTM had “delivered value beyond our expectations”.
He said that the firm’s analysis shows that around two-thirds of leads from OTM are from a new audience of property-seekers, and do not duplicate those from other portals.
Chancellors is one of OTM’s biggest recruits to date.