Online agent says it will drop claim about selling a property for best price in shortest time

A online agency has agreed to drop a claim on its website that its open house method of selling properties achieved the best price in the shortest time after a complaint to the advertising watchdog.

The Advertising Standards Authority said that Elopa claimed on the website “that their Open House Method of selling properties achieved the best price and the shortest marketing period for clients”.

A spokeswoman for the ASA said: “After we approached the advertiser with our concerns, the company agreed to remove these claims from their website.”

The case was considered informally resolved.

Elopa is based in the north east and says on its website: “No catch, no fee. Sell your property for free.”

This morning its website was also saying: “Sell your property for FREE using our innovative Open House method. Designed to sell properties for the best price in a much shorter time than the traditional estate agent approach without charging you any selling fees at all.”



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  1. proagent54


  2. Property Pundit

    ‘Informally resolved’, LOL.

  3. jeremy1960

    So surely the headline should have read:- Unknown online agent has wrists slapped by toothless, weak organisation.

  4. PeeBee

    This is a company that apparently couldn’t even register itself under the correct spelling of its’ chosen name, by the way…

  5. Shaun77

    Dig further into their site and they’e still making the same claim…

    “The Open House method of selling ensures a much shorter marketing period and a better price paid”

  6. fluter

    How are open-house viewings “Innovative”? They’ve been around for years and used by 100’s if not 1000’s of agents over that time.


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