Facebook has told EYE that its rental property listings, supplied by Zoopla and OnTheMarket, will take a few days to go fully live on its Marketplace section.
While the announcement was made yesterday at 2pm, there was some surprise that the listings – said to look portal-like but with social media features – could not be seen.
However, yesterday evening a Facebook spokesperson told us there had been no blip.
He said: “This is a gradual launch starting yesterday and we won’t be fully live for a few days in all likelihood.
“This rolling launch approach helps to ensure no technical issues.”
While Zoopla and OTM are supplying the listings, there has been silence from Rightmove which appears to be absent from the initiative.
EYE has approached Rightmove for comment.
However, Thomas Ashdown of rental portal Citylets said his firm is, like Rightmove, not participating.
Ashdown suggested it is all about a power battle.
He told EYE: “Networking of listings at scale carries king-maker responsibilities.
He said: “One should scrutinise the long term business objectives of any potential partner to understand precisely whom it is one would make king and ask if it is in the long term best interests of agents.
“It is arguably now good practice for any portal seeking new partnerships to take a consultative approach to networking laying out the short and long term issues.
“It is interesting these partnerships do not pertain to sales.
“Alternatively agents may take a ‘bread today’ approach.
“Citylets has in the past witnessed the full range of reactions to networking but as the size of the potential partners increases, so too do the potential ramifications.”
He added: “The deed is done, Facebook is now here in rentals.
“Whether consumers will engage with Marketplace for this remains to be seen. We’ve had big names such as Google dabble in property classifieds in the past.”