Purplebricks has been named as a ‘superbrand’ for the first time.
Purplebricks came 13th in the list of consumer brands and is the only property firm in the top 20.
Rightmove, Savills, JLL, Knight Frank, and Strutt & Parker are also among those listed.
Savills came first in the estate agents’ league table for an astonishing 13th year running.
CEO James Sparrow said: “It is a huge accolade and demonstrates the depth of the Savills brand which not only reflects our commitment to quality, reliability and distinction but also our overall ethos, history and culture.”
The list is compiled by polling 2,500 adults alongside a panel of Superbrand experts.
Almost 3,200 brands were scrutinised, split evenly between consumer and business to business brands.
A superbrand is judged on quality – does the brand provide quality products and services; reliability; and distinction – and it needs to be well known in its sector and different from rivals.
The Superbrands survey has been going since 1995, and brands neither apply or pay to be considered.