Spicerhaart has invested £6m in technology that will enable its staff to use smart technology while out of the office.
The company says the investment will fundamentally change the way it does business.
It has partnered with Australian company rexlabs to create ROSIE, ‘Residential Operating System Integrating Emarketing’.
Chief executive Paul Smith said: “There is no other estate agency software in the UK that does what our new system does and it will completely transform the way we do business.
“We looked at numerous software systems before choosing rexlabs who provide software for thousands of Australian and New Zealand real estate agents. They have created bespoke customisations of their software for Spicerhaart to bring one single point of view of each customer and every interaction we have with them.
“Whether our teams are out and about or in an office, whether they are using a mobile phone, tablet, laptop or desktop, they will have access to a dashboard which contains a complete overview of their work-flow.
“They will literally have an office in their pocket from which they can list properties, add photos and videos, create marketing materials, add leads, interact with customers, create mailouts, reports and much more, using an industry-leading customer relationship management system.
“Most importantly, at every stage, they are prompted to take key actions and many of these, in time, will become voice-activated.”
He went on: “Rexlabs’ comprehensive and open API means it interacts with internal and external systems, including our bespoke FLINK software, which creates multiple versions of social media adverts and, in coming months, we will be integrating all the data from our contact centre, financial services and lettings into the same system.
“Ultimately, we are helping our people deliver a much better service to our customers. It is set to massively increase our productivity and enhance the excellent service we give.
“It’s also about speed to lead and we will be able to react within seconds, not minutes or hours. It really is a complete game changer.”
Spicerhaart’s chief information officer Steve Lamb said: “Australian estate agents have really set the standard in some of their strategies in managing great customer relationships and prospecting for new business.
“Rexlabs’ system offers a whole new set of unique and innovative features and I’ve been so impressed by the way they add extra value throughout their design process.”
Brisbane-based rexlabs, which has a team of 80, said it was delighted to have partnered with Spicerhaart.
Chief executive Anton Babkov said: “Like Spicerhaart, we are a family-run business and we share the same values, focusing on providing the best service possible for customers.
“We’re hugely grateful to Spicerhaart for working with us over the last 12 months to localise our product for the UK market – it’s been a huge undertaking and getting it 100% right was critical for us and for Spicerhaart’s team.
“Based on market testing we’ve done in the UK, we feel there are some critical learnings and tech that UK estate agents will be able to borrow from their Australian counterparts via our software products.
“Australian agents tend to have very high clearance rates on properties they list (as high as 90%). They’re also regularly able to command market share of up to 35-40% in the regions where they work.
“Much of that capacity comes down to delivering outstanding customer service – which involves a lot of regular, quality client contact and software that works to empower it.
“The product investment we’ve made here with Spicerhaart hasn’t just been about localisation. We’ve made powerful improvements around automation of manual tasks and our mobile experience that will put future clients into an incredibly powerful position to compete – not only with local competitors, but also online agents.
“Our entry into the UK is a hugely exciting time for us, for Spicerhaart and for the UK real estate industry. We can’t wait to bring some incredibly exciting tech into estate agencies around the UK.”