Yopa has won best online agent in the annual allAgents awards.
Not surprisingly, given the earlier spat between the two, Purplebricks does not feature in the allAgents list of online winners.
Purplebricks had threatened allAgents with legal action, saying that some of the negative reviews were fake and that others could not be checked for authenticity.
allAgents initially withdrew all the reviews, but then reinstated them.
As of yesterday, the allAgents site shows a total of 143 reviews for Purplebricks. Almost all – 133 – are one-star. There are six five-star ratings, and two apiece for two and three star ratings. https://www.allagents.co.uk/purplebricks/
So far, only allAgents online/hybrid awards have been announced – exclusively today in EYE.
We plan to carry the remaining results, covering high street agents, again exclusively, on Monday.
The awards are based on the number and average score in reviews that allAgents receives between September 1 and August 31 each year.
Only agents achieving an average of four or five stars are considered for a gold, silver or bronze award.
In Yopa’s case, it received a total of 585 reviews, of which 560 were five star, 11 were four star, one was two star and 13 were one star.
In second place behind Yopa is a business many may not have heard of, Signature by Mark Small.
This is a north-east agent “with a hybrid approach” also scoring highly on allAgents: with 718 reviews, 683 are five star, with 31 giving a four star rating, one a three star rating, and three the lowest possible one star.
Emoov scored a significant number of reviews, at 1,922. Of these most – 1,774 – are five-star, but still not enough to get it to first place under the seemingly complicated allAgents formula.
A spokesperson for allAgents said: “All our reviews are in the public domain for all to see and more importantly they have not come from any third party review websites so we have confidence in the validity of these reviews.”
Commenting on the award, Yopa CEO Ben Poyner said: “We’re delighted to have received this year’s allAgents award for best online estate agent, particularly because it is based on the feedback of our customers.
“We put our customers at the heart of everything we do and this award is a testament to all the hard work put in by our agents and staff across the business. Thank you to our customers for this show of support and to the tireless efforts of the team here at Yopa.
“We are committed to continually improve the home selling experience for our customers, giving them more insight and control over the process, and at the same time charging a fairer fee.”
The top five allAgents online firms are:
GOLD: Yopa (529 reviews)
SILVER: Signature by Mark Small (437)
BRONZE: Springbok Properties (352)
4. McEwan Fraser Legal (177)
5. Emoov (109)