Zoopla announces another long-term agreement with corporate – this time LSL

Zoopla has announced a new long-term portal agreement with LSL, the parent company of brands including Your Move, Reeds Rains and Marsh & Parsons.

As part of the new agreement LSL, with over 500 estate agency and lettings branches, will continue to advertise all of its property listings for five years.

The agreement follows similar ones with Countrywide and Connells, the UK’s largest and second largest agents.

It was announced in September that Countrywide is to list on the Zoopla sites for three years as from January.

In October, it was announced that Connells Group has also signed a long-term marketing agreement with ZPG.

Ian Crabb, group CEO of LSL, said: “We are happy to have agreed a long-term extension of our existing relationship with ZPG.

“We have worked closely with the team at ZPG for a number of years and they continue to deliver a great service to our brands and customers.”

Alex Chesterman, founder and CEO of ZPG, said: “LSL are an important customer for ZPG and we are delighted to be extending our relationship with them for the long term.

“We look forward to continuing to ensure that LSL’s brands and customers get the best exposure for their properties and LSL has access to the most effective services in the market.”


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One Comment

  1. Thomas Flowers

    So Countrywide, Connells and LSL have now all extended their contracts with Z.

    Is Ian Springett far better at selling his potential £20 million worth to the independent sector than selling his vision to the corporates?

    This really does not bode well unless these Corporates are offered a contract with OTM for practically nothing as it is more likely that they would NOT wish to pay for three portals?

    I suppose there is always PB and YOPA when the call centre ban is lifted?

    Odds on whether Ian or Alison resigns first?



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