A new TV advertising campaign by Zoopla is due to start today, emphasising its sideways move over the opposition.
The pivotal part that agents play and how sellers can find the best agent for them will be key in the new Zoopla campaign, aiming for the hearts, minds and money of vendors.
The advert features crabs Debs and Jess using Zoopla tool AgentFinder.
Zoopla said that the new-look tool re-focuses on agents’ brands.
The new advert will be shown across prime programming at ITV, C4 and Sky.
Vendor-focused radio and outdoor advertising is due to start next month.
Zoopla said it increased valuation leads to agents by 64% in the last quarter of last year, compared with the same period in 2017.
It said that the latest enhancement to AgentFinder is a “further initiative to drive consumer traffic to the Zoopla website and thereby increase the volume and quality of valuation leads reaching agents”.
Zoopla chief marketing officer Gary Bramall said: “Our aim is to be the UK’s number 1 property destination and our latest advertising message highlights how Zoopla helps vendors to find the right agent for them.
“The new look AgentFinder tool makes this process much simpler and faster for consumers.
“Underpinned by our nationwide advertising campaign, this latest development is part of our efforts to deliver more quality leads for our agents.”